Who's Forge Lacrosse?
Forge Lacrosse is a high-performance athletic training brand dedicated to elite lacrosse development. They provide intensive group training camps and tailored private coaching sessions for athletes looking to elevate their game.
What was the problem?
Their operational growth was completely bottle-necked by a fragmented system. Roster scheduling for concurrent camps was handled manually, client information was scattered across unstructured forms, and private training session bookings required endless back-and-forth communication.
How did it impact them?
Administrative friction drained hours of weekly coaching time, leading to registration delays and a disconnected user experience. The lack of a unified flow meant they couldn't scale their camp sizes or seamlessly onboard new athletes without significant manual overhead.
Were they hesitant?
Their main hesitation lay in transition friction. They needed an advanced, custom ecosystem that could handle complex scheduling logic without overwhelming their coaches or athletes, fearing that a new platform might disrupt their active seasonal training programs.