Who's the client ?
Sarasota Mobile Detail is a top-rated mobile detailing service based in Sarasota, Florida. Known for their exceptional customer service and unmatched attention to detail, they’ve earned over 100 five-star Google reviews, making them the highest-rated detailer in the region.
What was the problem?
Despite their outstanding reputation, Sarasota Mobile Detail’s online presence was falling flat. They had overpaid an agency for a poorly built website that barely generated a handful of leads each month, even while spending money on Google Ads.
How did it impact them?
- Low ROI on marketing spend: Ads brought minimal conversions due to a poor website experience.
- Damaged brand perception: The outdated, broken, and unfinished site scared off potential customers.
- Zero SEO traction: Despite their top rating locally, they didn’t rank for relevant searches.
Were they hesitant?
Absolutely. After paying thousands upfront for the old website and an additional $250/month for “maintenance” that wasn’t actually happening (broken links, missing content, and technical errors left unresolved), they were understandably reluctant to work with another agency.